Privacy policy

1. Who We Are

Elyza Store ("we", "our", "us") is an online retailer of electronics and beauty products operating in the United States and the United Kingdom. We are committed to protecting your personal data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the California Consumer Privacy Act (CCPA) where applicable. For privacy-related enquiries, contact us at contact@elyzastore.com.

2. Data We Collect

Personal Information: Full name, email address, billing and shipping address, phone number, and payment information (processed securely — we do not store full card numbers).

Transaction Data: Order history, product details, quantities, values, and refund/return records.

Technical Data: IP address, browser type, device type, operating system, and pages visited (via cookies).

Communications Data: Emails and messages sent to our support team, and any reviews or feedback you submit.

3. How We Collect Data

  • Direct interactions: When you create an account, place an order, contact support, or subscribe to our newsletter.
  • Automated technologies: Cookies and tracking tools that collect technical and behavioural data as you browse.
  • Third parties: Payment processors, analytics providers, and advertising partners.

4. How We Use Your Data

  • To process, fulfil, and deliver your orders
  • To manage returns, refunds, and warranty claims
  • To send order confirmations, shipping updates, and customer service communications
  • To send marketing emails and promotions (only with your consent — you may opt out at any time)
  • To improve our website and product offerings
  • To comply with legal obligations and prevent fraud

5. Sharing Your Data

We do not sell your personal data. We may share data with:

  • Payment processors (e.g., Stripe, PayPal) to handle transactions securely.
  • Shipping carriers (e.g., Royal Mail, DPD, FedEx, USPS) to deliver your orders.
  • Analytics providers (e.g., Google Analytics) to understand website usage.
  • Email service providers to send transactional and marketing emails.
  • Legal authorities where required by law or court order.

6. Data Retention

  • Order and transaction records: up to 7 years (for tax and legal compliance).
  • Account data: for the duration of your account, plus 2 years after closure.
  • Marketing consent records: until you withdraw consent.
  • Customer service communications: up to 3 years.

7. Your Rights – UK (GDPR / UK GDPR)

Under UK GDPR, you have the right to: access your data, correct inaccurate data, request erasure, restrict processing, data portability, and object to processing. To exercise any of these rights, email contact@elyzastore.com. We will respond within 30 days. You may also lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Your Rights – USA (CCPA)

California residents have the right to know what personal information we collect, request deletion of their data, opt out of data sharing for targeted advertising, and be free from discrimination for exercising CCPA rights. To submit a request, contact us at contact@elyzastore.com. We will respond within 45 days.

9. Data Security

We implement industry-standard technical and organisational measures to protect your data, including SSL/TLS encryption, secure storage of passwords and payment tokens, access controls, and regular security reviews. While we take all reasonable precautions, no internet transmission is 100% secure. We will notify affected users of any data breach in accordance with applicable law.

10. Children's Privacy

Elyza Store is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us immediately at contact@elyzastore.com.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When material changes are made, we will update the effective date and notify you by email or prominent notice on our website where appropriate.

12. Contact Us

For any privacy-related questions or requests, please contact us at contact@elyzastore.com.